Here is an update to the Viking 826 Store in St. Paul MN, I have been working on. This step is probably the largest and most fun in process of creating the identity for the store due to not being constraint to anything and being able to just make whatever you please that gets at the essence of your concept. So far I have been struggling a bit to really get some good solid pieces that could be used for the identity but have got rid of all the cliches and most probable solutions so I should be able to push myself further now and really get something exciting and different that everyone will enjoy. If any of you have any suggestions or ideas that could help me push this concept of a viking store further, then please do! Any help or criticism I am more than welcome too, and it should help me along the way as well!